We’re celebrating a birthday!
In 2014, two brothers—Jonas and Sören, one in Hamburg and the other in the Westerwald region of Hesse—were tinkering with a new bicycle. They had no experience in the bicycle industry, nor in bicycle manufacturing. It was a free-form experiment that grew a little more ambitious with every prototype. There was no way to foresee that ten years later we’d be where we are today: a team of nearly 100 people, a factory in Cologne, and an approach and a product that have inspired an entire industry.
2016: We got started in the barn!
Okay, it wasn’t your typical garage—the company’s birthplace was a bit bigger. After a successful crowdfunding campaign, Grandma’s converted barn in a small village of 700 people in the Westerwald became the production site for the first mulis. And yes, there were flying blue donkeys.
2026: Robots in Ehrenfeld
Because people in big cities really liked the muli—and were growing to like it more and more—production in the barn was bursting at the seams after five years. We needed a change—a location in the city, a modern production facility, and the help of the robots we’d always dreamed of. And that’s exactly where we are today: right in the heart of Cologne, with our own factory and an amazing team, with whom we’re celebrating 10 years of muli.
Tomorrow
And tomorrow? We envision cities where people have more space again and where biking is a natural part of everyday life. Cities where there are simple, practical solutions for a wide variety of needs—for families with children, for business owners, and for everyone who wants to make a difference in their daily lives. Cities where mobility becomes simpler, more sustainable, and more livable. That’s what we’re working toward. Every day, with just as much curiosity and enthusiasm as when we started.
A special one!
For our anniversary, Stephan Dybus, a 3D artist from Berlin, created some truly wonderful images—no, entire worlds—based on our company’s history. Since they fit so well, we decided to turn them into a special edition collaboration.
The colors? We’re in love: a silver frame, blue decals, and a pink fork. Bold, fresh, and a little playful.
For the yellow-beige basket, Stephan came up with something truly special: five little basket add-ons featuring cheerful characters, straight out of his world. You simply pop them into the perforated panel wherever you like and can rearrange them anytime. We call them "charms."
The Special Edition is available as either the muli Motor st or st pro. And of course, this special bike is strictly limited. We’ve built only 154 units. Our dealers have already secured the majority of them. But a few are still available in our web shop.
We’re celebrating a birthday!
To celebrate our 10th anniversary, we hosted our first in-house trade show at the Factory. Many of our long-standing retailers had the chance to go behind the scenes and get an early look at our 2027 portfolio, including new products. More on this coming soon. Stay tuned!
